5 Popular Myths About Modern Photography Business

At first glance the photography seems like a great business idea: you can use your creativity to create something truly unique and beautiful while making money. And the most important thing is that you can do what you really like! But before you will quit you regular job, purchase a top-notch quality equipment or attend some famous photo art school to make your living with a camera let me explain more about the profession.


Here is the list of 5 popular myths about the modern photography business:

Creativity is a main part of your job.

Well, professional photography can be interesting, involving and even fun, but it has sometimes a little to do with creativity and art. It’s all about fulfilling your client needs for exact price by all means necessary just like in any business. Your first task (like many other beginners) will probably be a wedding, yearbooks or school sports photography and you will understand that creativity is totally not an issue here. You have to be focused on specific moments the client wants as your primary concern.

Expensive equipment is a must.

The top-notch equipment will definitely help you get better pictures and the portfolio required to apply to a paper. Perhaps your first steps will be easier than a guy who has something much cheaper, but only first ones. And yes, there are some specialties of the photography which are really dependable on high quality (and very expensive) equipment like professional sports or wildlife. The main point I want to explain is that there is no such button to turn you into Edward Weston or Ansel Adams. There are many people who can’t go through a mediocre level despite of a great equipment they use and on the other hand I know people whose shooting on the Iphone makes me  delighted.

The photography is easier than we’d like to assume.

Many photo schools are mostly useless. They will charge you insane money for things that should be learned by yourself in a good old-fashioned style (yes, books and experience). And you’d better spend this money on shooting, traveling and equipment. But it doesn’t mean you can learn everything in a few months. You will learn about 90% needed but the last 10% will take years and years to learn. Sure, you might be a genius and would be able to crank out truly amazing stuff in a month or so but that’s not a point here. Most people will struggle to reach the point when their work is good enough.

The real photographer is dealing with the RAW format only.

Sadly it is not true. There is a rule in the photo field to use RAW images and don’t hammer the original with Photoshop but it seems nobody really cares nowadays. A little editing in Lightroom can’t spoil the images is what they say and you can see it almost everywhere. Many of them render scenes to make it look even more “realistic” by making contrasts with black much deeper and changing silhouettes to match the scene. The problem is that this difference can be usually seen even by a non-photographer but looks like it doesn’t stop anybody.

It really matters if your photos are good.

Some time ago (before the digital era) the photography profession was a sort of elite and therefore was judged by the like minded pro’s. There was some kind of a competition between the newspaper photojournalists, for example, who could create a better picture of an event. Well, times have changed since then. Becoming very popular (and quite affordable) type of activity the photography has spread into all spheres of life and almost everyone has become a photographer now. Editors can no longer afford to pay for interesting high-end photos, because many people have pretty low eye on quality and there is no need to try so hard on making great shots. They will mostly pay for the information behind the image and in many cases a phone camera can handle this task. Sure that doesn’t apply to advertisers because they need every opportunity to take an advantage and leave their track in people’s minds..

The dramatic rise of the average camera quality  and great editing tools make  many traditional photographer occupations sometimes not so demanding. Though you need to stand out from the crowd with your unique taste and style – just be always afloat! Do you have some other myths to reveal? Feel free to share them in the comment below.