Add Wedding Videography Options To Boost Your Business

Photographers who make money capturing hundreds of moments — and memories — at weddings may want to take a few hours a week to add videography to their skill set. More and more couples that walk down the aisle want their first kiss to be documented, not just as a picture, but as live footage they can watch again and share with friends and family who couldn’t attend the event.

Brides Spend Big on Documenting

In the U.K., 78 percent of brides hire a professional photographer, according to statistics from Hitched W.I.F.E.. Those brides are spending, on average, £748 for photography. Only 39 percent of brides are using professional videographers at an average cost of £360. For couples of the 21st century, having both photo and video clips is increasingly popular. For more fun facts on wedding expenses in the U.K. see the infographic embedded below.

The tons of money spent on wedding photography spurred tons of reality shows on TV that’s about weddings, brides, and the size-able budgets used for the big deal. Cable companies offer entertainment packages that revolve around networks like HGTV which feature several wedding shows, reports, and the popularity keeps the wedding photography and videography industry moving forward.

Starting Out as a Wedding Videographer

Established photographers can expand their market reach by becoming proficient in videography and packaging their services together with a partner. You’ll have to invest in cameras, tripods, microphones and additional lights. Alternatively, you can choose a partner who already has the necessary equipment. Since you already have a strong customer base, it’s all about the upsell — creating a comprehensive wedding documentation package featuring photography and video. A one-stop-shop, if you will.

As a professional photographer, you already have an eye for lighting, composition and editing. If you want to learn video, you’ll also have to master capturing sound as well as learning new hardware and software. Ask yourself if it’s really worth it to add these skills to your personal arsenal at a professional level as you can’t be taking pictures and video at the same time. You will need to understand basic setups and techniques, however, if you’re selling the package and coordinating set-ups on the big day.

One way to build a portfolio is to offer significantly reduced prices to the first half-dozen weddings that a new videographer does. This will make it easy to get clients without a portfolio and also ensure that videographers are showing clips of real weddings, not just ones done in classes with professional actors playing the bride and groom. Such samples rarely reflect what a real wedding is like, with stressed out brides, nervous grooms and overbearing mothers. With real-life clips, any new videographer whose ready to take advantage of the plethora of work, will be ready to jump in.

Get a First-Rate Education for Less

Not sure how to do anything other than record something that’s worthy of being shown on “America’s Funniest Home Videos” but can’t afford the money or time for film school? Not a problem thanks to the Internet. There’s a wealth of information to be had by anyone willing to take the time to find it and dig in. Sites like Video Maker and DV Info offer an abundant amount of resources. They both have thriving communities with thousands of members assisting one another in answering questions in the forums, creating video tutorials, teaching webinars and writing product reviews and comparisons. Dozens of blogs and Facebook groups are also out in cyberspace, with the purpose of connecting with others who can share tips and techniques and offer advice to their colleagues around the world.

Infographic: Weddings in the UK

Infographic from Hitched W.I.F.E.