Best Practices for Adding Un-Annoying Watermarks


…mistakes you should not make

Watermarks protect your photos from online theft and let people know you. A watermark lets viewers know that the photo is copyrighted and it is not to be used without the owner’s permission.

It’s truth however, that the carelessly designed and placed watermark distracts from the photo and ruin its viewing experience. If you want people notice your photos, keep them attractive and beautiful. You should carefully design your branded watermark, tastefully and unobtrusive integrate it into your photos.

  1. Keep It Simple and Clean

    Decide what type of watermark you will use. The watermark could be represented by a text (the owner’s name, website URL, etc.), logo or copyright symbol embedded on a photo. It’s a personal choice of which
    type of watermark to use. It’s a fact – viewers prefer small and slightly visible watermarks, no matter how secure large watermarks are. As for my personal opinion, photos look better without text all over them.

    Branding logos are good to use. Using a signature and URL on your photos, however, states that you own the copyright and allows people find more information about you via the URL (website, blog, etc.).

  2. Accurate Positioning and Sizing

    A watermark should be placed effectively to make its removal as difficult as possible. Avoid putting your watermark to the bottom or the corner of the photo. It can be cropped easily. Centered watermarks, sometimes, tend to draw the eye, so avoid them if possible.

    Visual watermarks are most effective when embedded into photos that are not composed of a single flat color. Photos that contain some degree of variation or randomness will yield better results. Don’t watermark over a plain or simple background.

    Using a very large watermark, you risk to damaging the way your photo is viewed. Viewers should focus on a subject but not on your watermark.

  3. Blend with the Photo

    Blend your watermark with the rest of the photo so that it doesn’t distract from it. This also makes the watermark’s removal more difficult. You can find a step-by-step guide here

    If your business needs dictate to watermark photos with your name, phone, website URL, etc., don’t orient the text watermark vertically and avoid using handwriting fonts. Such watermarks are hard-to-read, distract from a photo and don’t give it the professional edge.

  4. Add You Copyright and Contact Info to the Meta of Your Photos

    Always add your copyright stuff in the file meta. This doesn’t detract from the photo at all, and it is easy to do in a batch process with Visual Watermark program.

A visual watermark can be added using a graphics editor. It’s more effective however, to add visual watermarks using special watermark software which simplifies watermarking process, speeds up image processing and allows embed watermarks in a batch.

Visual Watermark is the number one watermarking program in the market. It is specially designed for ultra-fast watermarking photos in a batch. Its key features include: high speed watermarking large amounts of photos, creating composite and strong watermarks, adding noise, full control over watermark placement, sizing and transformation, displaying EXIF info and much more…



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  • james

    Nice Post on watermarking,a well placed watermark not only serves as a means of protection but also a means of increasing your popularity among the people who sees your photos.There are Tools like Mass Watermark that can help you do batch watermarking easily.,its not free costs $30,but worth the price with all its features

  • Adam Parks

    Good article… I heard Terry White say that the new Lightroom 5 does mass watermarking, but I haven’t tried it myself yet.